23 Best Korean Beauty Products, According to Koreans — Hair, Makeup, Skin-Care Reviews - Allure Magazine

Although I live in New York City, many of my friends call Seoul, South Korea, home. Through our many FaceTimes, KakaoTalk messages, and visits, they've introduced me to trendy Korean beauty brands that haven't made their way to America yet, like Hince, Sioris, and Nonfiction. They also share their picks from K-beauty brands we know and love in the U.S., such as Sulwhasoo, Dr. Jart, and Nature Republic. Every time I hear about their favorite products, I'm fascinated by how different they are from our stateside K-beauty offerings.

We're only exposed to a fraction of what is available on the other side of the world, and we are missing out on dreamy lip tints, barely-there cushion foundations, and magical moisturizers. With this in mind, I put my friends' makeup, hair, and skin-care selections in one place.

Some background on the names I'm about to mention: Daniella is my clean beauty expert. Whenever I see her, she always gives me a bag full of goodies made with natural, cruelty-free ingredients. When I want to know about the hottest brands at the moment, I go to Haylie. Joyce, founder of consulting agency Talk to Her, always has her eye out for the latest K-beauty innovations. Tattoo artist Young, on the other hand, mixes classic imports, like SK-II and Urban Decay, with unexpected K-beauty finds.

Consider this a list of K-beauty products Koreans actually use.

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23 Best Korean Beauty Products, According to Koreans — Hair, Makeup, Skin-Care Reviews - Allure Magazine
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