A TikToker went viral for showing why “influencer makeup” doesn’t work well for real life.
Bennet Northen, who goes by @bennetnorthen on TikTok, went viral this month with 7.8 million views by showing why “influencer makeup” isn’t realistic for most people’s everyday lives.
“This is exactly why influencer style makeup doesn’t work,” the makeup micro-influencer said in his TikTok video before demonstrating different makeup techniques on his face.
Northen explained that, in general, many of the makeup tutorials that influencers typically post online leave followers with “harsh” looks.
“Influencer makeup is much different from day-to-day makeup for work, school, errands, etc.,” Northen explained to Business Insider this week.
He noted that most influencer-style makeup isn’t a “practical style,” but one that “is generated for entertainment.”
“We have to remember that influencers typically don’t get much out of anything ‘predictable,’ if you will,” Northen added. “Influencer content tends to be dramatic for a reaction from the viewer.”
In his video, Northen walked viewers through two makeup tutorials — using both sides of his face to compare the drastic difference between “influencer makeup” and his everyday routine.
The makeup guru began by using a light concealer, like many influencers do, which he insists looks “ridiculous” in person or when using flash photography.
Instead, he recommends using a concealer with peach or orange undertones to color-correct dark circles and blend into the natural skin tone.
Northen also claims that squeezing foundation from the bottle onto your face the way influencers often do is “unsanitary” and “wasteful.”
Instead, he suggests applying foundation to the back of your hand and using a makeup brush to lightly apply the product to your skin to give yourself an even complexion rather than a caked-on textured look.
The TikToker also questioned why some influencers apply cream bronzer under powder bronzer.
“If you’re dry, go with cream, if you’re oily go, with powder,” he clarified.
Once you decide which product is best for your skin, Northen recommends taking a fan brush to apply bronzer in circular motions — focusing on the natural shadows on your face and contouring under your cheekbones.
He also disapproves of contouring your nose and not drawing the line into your eyelid.
Northen advises using a powder bronzer with a fan brush to follow the natural shadows along your brow ridge and then contouring the space between your eye and hairline above the cheekbone.
The micro-influencer also questioned influencers’ recommendations to use cream and powder blush.
“You can definitely just choose one depending on your skin type,” Northen said.
He also wondered why influencers use so many products. “If you’re applying bronzer and blush and highlighter all in the same area, what’s the point?” Northen asked.
Focusing on the eyes, Northen claimed that applying mascara to your lashes from the root to the tip weighs them down.
He shared that he prefers using an eyelash curler and eyelash primer to extend lashes without making them clumpy. The TikToker added that applying brown eyeliner to tighten the upper lash line and carve out the inner corner finishes off his look.
Finishing off the routine with his lips, the TikToker recommended buying a lip liner that’s similar to your natural lip color and rounding out your cupid spell starting from the corner of your mouth up instead of starting your lip liner at your cupid spell and then drawing down the lip line.
In the end, Northen showed that his techniques made his beauty appear “naturally enhanced” compared to being so obviously “makeup-enhanced.”
The Post reached out to Northen for comment.
His video gathered millions of views — most people agreed that his routine was more fitting for everyday tasks compared to the techniques that are often touted by influencers.
“I feel like influencer makeup reminds me of how theatre kids cake makeup on for their performances. it’s all for a performance not real life,” one person commented.
Some viewers claimed that Northen purposely did a poor job following the influencer tips to make his routine look better, but others noted that everyone’s face, preferences, and skills are different.
“Everyone just do your makeup how you like it,” one person said.
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December 29, 2023 at 08:19AM
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TikToker shows why 'influencer makeup' isn't for real life - New York Post
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