It's official: Prada is launching make-up and reviving its skincare offering. The best part? You don't even have to wait for it. As of tomorrow (1st August), Prada Beauty will be available to shop at Selfridges.
Unbeknownst to us, the brand has been foreshadowing this move for a while: colour has been a hot topic at Prada for the past two seasons.
For autumn/winter 2023, co-designers Miuccia Prada and Raf Simons delivered sumptuous pieces in sorbet hues of lemonade, pistachio and candy-floss pink. The iconic Galleria handbag was given new life via statement shades of emerald green, lavender and bright limoncello, while a two-tone tangerine and pink version rests in the crook of Scarlett Johansson's arm in the campaign. In the spring/summer 2023 show, a striking red garbadine dress had beauty editors everywhere clamouring to find a matching lipstick shade.
Given the success of Prada's fragrance line, the addition of a colour cosmetics and skincare category isn't surprising. Prada Paradoxe – the perfume which launched in 2022 with Emma Watson as its face – quickly took over bestselling lists and social media as fans clamoured to buy the sparkling, fruity scent in its aesthetically-pleasing triangular bottle. The beauty line mirrors a similar design, with triangular eyeshadows and lipstick bullets, plus luxurious pots of cream, all housed in a futuristic, reflective silver packaging.
In a joint statement to WWD, Prada and Simons shared: "Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personality, freedom and self-confidence." This translates to eye palettes featuring unexpected shades of aubergine, aqua blue and of course, a splash of Barbie pink.
The beauty team, led by esteemed make-up artist Lynsey Alexander and 3D artist Inès Marzat, were granted access to Prada's vault of 27,000 fabrics and prints to inform the colour collection and ensure consistent dialogue between the brand's beauty and fashion categories. "Everything was sent to me in terms of Saffiano leather textures, nylon swatches of fabric, archive prints," Alexander told WWD. "I basically turned my house into a sort of Prada catalogue."
The colour collection will see 'hyper extreme' finishes and textures such as richly-pigmented mattes and metallic foils that promise clean, precise application. According to Alexander, "Mrs. Prada hates glitter", so in its place, expect high-shine yet sophisticated gleams and sheens.
Prada Skincare previously launched in 2000 before being discontinued; this time around its been created using rare plant extracts within its Adapto.gn Smart Technology to help the skin shield itself from aggressors.
Achieving the right balance between creativity and wearability, everything within the Prada Beauty range promises to be highly desirable with plenty of elegant formulas and refined textures to satisfy the most discerning customer.
Watch this space for more on Prada Beauty as it launches this week.
"make up" - Google News
July 31, 2023 at 05:24PM
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Prada Beauty is set to take over the make-up world this summer - Harper's Bazaar UK
"make up" - Google News
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