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How to apply men's make-up - British GQ

Make-up for men has come a very long way over the past couple of years, and we're still learning how to apply men's make-up. According to a recent survey by YouGov, it found that roughly 1 in 20 British dudes now wear the stuff, with 1 in 50 wearing it weekly, and 1 in 100 wearing it daily. That's a lot of good looking fellas. And this shouldn't really come as too much of a surprise, considering the male grooming industry has been on the rise with an estimated worth of around £500 million here in the UK. Cha-ching.

If your skin is feeling a little dull, or if you just want to look and feel your best, men's makeup is a route that you should definitely explore. It can be a little daunting though, so Danny Gray, founder of War Paint For Men, is here to share some tips on how you can get started, as well as some things to brush up on before you begin.

Below is the GQ guide for how to apply men's make-up, covering everything from skin prep, concealing dark circles, foundation, concealer and powder application, plus how to get those brows to stay in place.

War Paint For Men Starter Kit

A beginner's guide to men's make-up

#1: Preparation is everything

It goes without saying, but if you want great looking makeup, you'll need to start with some healthy looking skin. “Prepping your skin is the key to ensuring that any makeup you apply, like your foundation or your concealer, not only sits well on the skin, but also lasts all day,” says Gray.

Before anything else, make sure you use a good cleanser and warm water to wash your face, followed by a hydrating moisturiser. Once all of that is done, use a primer to create the best base for any makeup.

#2: Cross out those circles

Dark circles can add years. Even if you're getting enough sleep and you're keeping hydrated, sometimes, they just refuse to budge. While using an eye cream is a great start to getting rid of panda eyes, one simple trick can be far more effective.

“A great hack to really wake up and refresh tired eyes is to keep your eye cream in the fridge,” says Gray. “Anything cooling will also help depuff your eyes.” That said, maybe put those frozen peas back in the freezer for now.

Nars Cosmetics Pure Radiant Tinted Moisturiser

#3: Let's get even

Feeling ready? Great. One of the biggest mistakes that most guys seem to do when they start wearing makeup is giving themselves a blotchy look. If you want your makeup to look as natural as possible, use a brush or a sponge to apply it.

“When applying foundation or tinted moisturiser, blend it all over your face, up to your hairline and down your neck to make sure it all looks natural,” says Gray. “Take extra care to blend in areas that crease, such as around the nose and under the eyes.”

#4: Easy on the eyes

Your eye area is extra delicate, so when you're applying anything around here, like an eye cream or a concealer, make sure you use your ring finger to tap and blend the product onto the skin.

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