Sad girls are in. These days, emotional expression has more to do with celebration than suppression – tearing up on social is almost as common as weeping (quietly) on the Tube – and the shift puts the aesthetic merits of a good cry on full display. Rosy cheeks! Glistening eyes! Defined lashes! Crying make-up is making the rounds. It’s on TikTok (another trend popularised by creator Zoe Kim Kenealy) and even on-screen in HBO’s Euphoria, and for good reason: once the actual tears are wiped away, the remaining effects converge for a look that veers into romantic territory.
“Crying gives us a natural flush to our face!” says make-up artist Jen Tioseco, a go-to for the likes of Camila Mendes. “Pink-hued lips, cheeks, and eyes give that youthful glow.” In addition to the blushy notes, make-up artist Tobi Henney suggests a soft, glistening pop of eye make-up, all the better to recreate your eyes post-cry.
Sydney Sweeney as Cassie Howard in HBO's Euphoria.Photo: Courtesy of HBO
To tap into the feels, crank up Lana Del Rey’s “Pretty When You Cry” and reach for a cream blush – Henney suggests Jamie Make-Up The Blighlighter in The Pink One, while Tioseco prefers Tarte’s Cheek Stain in Flush – and dab across cheeks and nose, and a bit around the eyes as well. For the glisten of recent tears, apply Stila Cosmetics Glitter & Glow Liquid Eye Shadow in Diamond Dust, and echo with a trace of Saie Starglow along the cheekbones and Cupid’s bow.
Henney lines lips with Victoria Beckham Beauty Lip Definer #2, blurring out the edges before topping with Mac Cosmetics Powder Kiss Liquid Lipcolour in Date-Maker. “Use your finger to press and smudge into the lip for that just-finished-crying effect,” she says. Finally, finish with a generous swipe of Fenty Beauty Gloss Bomb in Glass Slippers and curled lashes. If you need further inspiration, check yourself out after your next sob session.
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How to Pull Off TikTok’s “Crying Girl” Makeup Trend - British Vogue
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