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'Guilt-free beauty': Porcelain launches first make-up line that is 'rooted in skin care' - CosmeticsDesign-Asia.com

Founded in 2009, Porcelain is a facial spa founded by mother-daughter duo Jenny Teng and Pauline Ng. The company owns three outlets in prime locations and has developed a skin care range of products to complement its treatments.

In March, the company made its foray into colour cosmetics with the debut of its new brand Ukyo Beauty, a clean and minimalist beauty range.

“We have always preached going foundation-free and till today, we believe that because the ultimate goal for us is to help you get healthy skin from the inside out. Along the way, we learnt that our customers were looking for possible [make-up] solutions that doesn’t compromise on their skin care routine,”​ Ng told CosmeticsDesign-Asia.

She elaborated that there was a gap for make-up that could solve issues such as skin redness, uneven skin tone, and the appearance of tired skin while “allowing the skin to breath”.

“We wanted to create something that can meet in-between – a product that can behave like a colour cosmetic but is at the same time rooted in skin care.”

Ukyo launched with two products. The first was a colour correcting primer that claimed to minimise the appearance of redness while soothing, hydrating, and offering protection against external aggressors like UV rays and free radicals.

The next was a face powder available in two shades. that claim to smoothen and mattify the appearance of skin while also soothing and hydrating it.

According to Ng, this project has been five years in the making. The launch has been timely as consumers’ beauty routines have changed drastically over the COVID-19 pandemic, and there have been more demand for make-up that goes beyond skin deep.

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