The local health authorities loosened rules requiring masks to be worn outdoors on May 2. According to a report from Olive Young, sales of colour cosmetics increased by 56% from April 18 to May 10 compared to the previous year.
In terms of category, Olive Young saw sales of lip tints soar by 94%. This was followed by gains in the contour and blusher categories, which increased by 72% and 66% respectively.
In the skin care, the retailer observed sales of sun care products increase by 57%, which it attributed to the lifting of the mask mandates as well as anticipation of the upcoming summer season.
Furthermore, sales at its brick-and-mortar outlets increased by 28% and consumer traffic increased by 20% during the same period as restrictions, including social gatherings, were lifted.
According to the firm, sales were particularly “remarkable” in the university districts and the business districts which saw sales increase by 37% and 29% respectively.
In addition, sales of stores in large shopping malls surged 34% from the previous year from May 1 to 10 as the number of families going to malls increased in May.
Olive Young is a health and beauty product store owned by the CJ Group, one of South Korea’s largest conglomerates.
With a “clear offline recovery trend”, the company said it would be concentrating on its offline business this year. In line with this, it would be “speeding up” plans to enhance in-store experiences.
At the end of last April, about 80 brick-and-mortar stores had been enhanced. This resulted in a cumulative year-on-year sales increase of 29% at the renewed stores from January to April.
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June 13, 2022 at 08:39AM
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The masks are off: Olive Young reports make-up sales boom as Korea lifts social distancing measures - CosmeticsDesign-Asia.com
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