The move will see Clinique enter into the metaverse – a term increasingly used in technology to describe the 3D nature of the internet – where the beauty brand aims to develop a better and more inclusive digital beauty sphere by improving accessibility and address the lack of representation in the digital world.
It is the first Estée Lauder brand to launch into the advanced technological space with the creation of its NFT campaign which seeks to “challenge unrealistic beauty standards and champion individuality”.
By joining forces with Daz 3D, which specialises in building NFT campaigns and NFP (non-fungible people) communities, and by collaborating with a team of make-up artists and creators, Clinique claims its latest beauty campaign “celebrates all beauty and highlights communities not currently represented in the digital world”.
Carolyn Dawkins, SVP of Global Marketing, Analytics and Online at Clinique, said: “From the beginning, Clinique has always been committed to developing products that deliver exceptional results and address all skin concerns whilst delivering better experiences for our consumers along the journey.”
“Our mission to be in the service of all skin means that we’re dedicated to increasing inclusivity everywhere our brand connects with consumers, and that commitment is no different in the Metaverse,” adds Dawkins.
“Our ground-breaking NFT collections, like Non-Fungible People and our partnership with Clinique, are breaking barriers and challenging the status quo,” said Jessica Rizzuto, SVP of eCommerce at Daz 3D.
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June 16, 2022 at 10:04PM
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Clinique to launch its first make-up NFT - CosmeticsDesign-Europe.com
"make up" - Google News
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