Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed over 15 million product reviews from around 16 million monthly visitors.
Since launching in 1999, it has spun off into a retail business that has an offline and online presence in markets such as Japan, Taiwan, Hong Kong and Thailand.
The first bi-annual survey was conducted on 10,000 @cosme members in May this year. The results showed that the cosmetic habits of consumers continue to be impacted by the COVID-19 pandemic in the first half of 2021.
According to the results, more than half (52.8%) of members reported increasing their expenditure on skin care. Only 9.1% said their spending decreased, while 38.1% said there was no change in their spending.
This was in line with the consumer trends observed by @cosme in 2020, which saw a focus on skin care due to increased self-care at home and the skin irritation caused by frequent mask use.
On the other hand, 39% of members said their make-up expenditure decreased owing to the pandemic, while 24.5% said their spending increased. 36.5% reported no change in expenditure.
However, the decrease was not as sharp as those reported in May and October last year, where more than half spent, indicating a slight recovery in make-up spending.
@cosme attributed the need for make-up to the increasing social gatherings as the pandemic restrictions ease in Japan.
It noted that almost half (49.2%) of respondents remarked that they were worried about the state of their complexions now that they were socialising more.
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June 30, 2021 at 08:58AM
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Problem solvers: More mask-friendly product launches aiding recovery of make-up spend in Japan - CosmeticsDesign-Asia.com
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